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EsJXsvo1zoG6JCKTWFbHgYifF97pBfx4ISZ3Zi9BfXY/TRazG17atoFaLe+GEnWyU9i+XhTZgZ+hEuvfIdzB26D+Hjm1HJhFwAETq4Ea995+9w+L5P4vD6f0Ry/A1XkMNpYTkXwdTRZxEa3o7QO9swc/x5nB18EoVEyHVDLRfDpV0/wb51/4QLQ1tELwquITGCGJYM+WWzRcFXMshmhOWU62i27IDAo418bLo7zrYdtFvRTTPwugvmFqZr5nsFJGn4uVzNt5VJRkAOrcGhUKg7iVCMHqvNBbWn7wIHJjWmkoI5CAe73AEDHQbUSXbk1clk1hUF1csrLcgFDhVxYoZ2KhbwWWGrBAjv5gxNLBxekK4HSQAJARd9Bij9XRatyI+Po0R3YWJCeJg56RObVkDcI7vgLgW/a95jbiwoW9ZTSAOno2NEQ0yB7BaRhjREC9L5Dm4/RecSmiUg+UmPlaYgOjrMwIYLbXwpgWZXey7w7dWpiB912gFJUPaqqVx90wW9dFnOdknww4m9GD+xE8nIpCT0gXsBGgAysycRPrwVueUZl2WodMsWRl5/DC9u+AReeuRfMPib6xGbO+N2KwB3huSBx+7B3nWfxuizP0a91nQBQ7kYxvZN/46nNnwI25/+OLZt/BgGd35TXG8FJIV2nrBw5jgGNz2M+dFhNG23F8UHHh3cgMd/+rfYeMeH8di6j+DkkS2ubeGBoD0TH5PwjOf02RM4f2wQF8+8JlSm4d+gMdVBBiksqw8d6b9cOGjD7Ecd4dRqwgVdbWVaEi9ZR+c5qPiY5aQX+qhIIpGWNsqiNV+n9arvDbGwZyWP0b6Lxk+9IesI5E2kGAsLYSfR2PuhmdGWWY/2THdCJzH7FNvtp0RkK1QG9IrjWanEiVnBgUIyZEqhvIe+im/7Q233NpxokhnI0KEWqxP+azEEaHUTBFjPtdna9lMBX96L2wSN1KOAXcsBBECWw1Wt1ppcikAqoqtXEhEUQxecvT1X2L5Wxuj2H+L8no0Y2vIAEovhgBYanHp868+x5+ZrsO/mv8H81vXITo0KVyPvXB/ZsRm3XvVH2HjjP+A33/pnvHLvjTj22FdQWIl0s531ZurMm69ix2c+gC2feT/23vp+DP73e/CDa/4Yp/Zud1pxaf9LePp/PogN170XP/7Ye/DDT70PT93y11gcPeK4H47Ai6+9hKHP/wW2/ef7cfCWD+CBT/4ZHvn4n2Lu4DZH4Bvbn8eTd1yPI3uewAt33YA9d34Kux6+A8mlcQfCBmBwvuV3DmDs6BDOCOETb+1DfuYcqomwM74Htm/D2wdUEmgiuiQoy4qK9zQuk8GamCl1stXsDw40/HS6gmajpRCHhi9Klm80dNKnmeeQzVacTRydJRmYBKXBgSZHcNDWoQm63ihMp7POLoU7TavuVmzaMl0GbZ/ebQ1NRUKheVmP9kuQYDDDXJON9OmGRBryFaKNTm4ix9HgQLTRSKNfgVDBjpjfTzHBQSd268QTPTYOOBh1NBb2B4d3J+XyykrgIrWas23W6esvkxKb23AcJ0WJc50ULv6u+bbqWEdltHgSeJJJ6lfJFUzTFI4oQvNKp/O+OrxOP9tFiXlyampSqo2OZ3mz7lW+zYzjVzP2xXru/RbPIsXFh0JZGG2n/8wum9l9emUkv2Ydfu+ph+yW2jOxeuqhmQ6nA2yudMH/p3qog7pePeyGWZQelkp1nx/IDWtfmEUmkiXzMg/ETHzXUU41aS0BuEVUK1W528tJ60aJPdvBVTGbc8LtmhNwNCfUga4X4ct816xUKWMxGkGYsLWk1Cqx0iORrCG6lhyfQEqQoczUFFIkSomEyyLqoiVpofQ5odhZUS8lrucLhYBIuxpEai41XB29VEONC8egW3plSPZ0zczs+zW4bz31EEGB3LXUCdbD1QO4q3kNjh4ygMG1t1dCIzGzWm36cpbUi4M1f7ZzJsM4YM31NAKn9gKkHmbLgtI1XG95EY0CExoJWbFYVAox85AcPRQzuyT0MCbUhaGEokcbfKR9YmJSknICLLFOZxU4W0cC6pfGxpEQerg4NoZMOh24FecEJLlos+naW9dBR8d3IkNgZJP7op0IZzsgD90JSLJF3uwL8/W6NuBsL9mmNgTu6/VQCe9NTtjA9BSCWqiT4NsBmwn9UqXXrNirRtZ7KL9LsVUujT8LlxNk5tt03+lrOw6mruN6ATCfrzhZuJpdMa+dDFUt9C2hBf40foKrLxmPXrnmhiwEVyblUQ+1BVCxo/EYigz+dELSVsvqtaVelVvqXMj5ch8L9ZLROSdEL+jyklD+pckpLPJFQKHgzMQPhC92j0rN5uuguMrCNVCbgnNZGq8qq6Wgr7aIewHW7vFyoE8P++ld234XAbavHrJ1BM9m0+4BsEoPmVXufW9UA6xvoU8kClIXvTqmgroqY5xZ5blc2VeHL6P6AFbnY2t65n3RlK1g2oxOsdR0rmfGOJNCyU7JTEkq6TGZzIGKTP1kIigBWHlSYVe41AWwROp0B4V1ZMTMquJD+UC+x6LDKrqOT6B+eY2KzDFh9+mecSvJ7DKv86Hdl9cSrpjNmhR7db7YQ7HX8u7JFTDY35NiqxQiq+MNudPZ9BsKVH7qq2mi3UyrlhdtbDEJZUmLzXXHfIlShwi8lhL4EqWp2GZGgDd0zxlWGdFJ51UTcxPClbOkmMOcVFYqNUN/pmLTNbt06ZL0tpi7RDVjXX53CIH54hVdM+WeLXbGtOFqIb1O/XKG9ur7vLLdcBxG/UIVbzaTvPlQOpNsGdGdgMDfXINcLfx9KPZlu2Ze72lNL171CjD22upwF/SOtPeLuAetO4GJE1TsVKrs4tjePx3gVey+LwCqN2gyMvZl0grtaGvM5MyqbSOV7suj+vMhxaA49rQEUDIIKq83gYc3Ea1Jm7Visz4pTGDsi4Ex6qL+0x8s/K2fTmvSMQleYzcZB+Nv3xuF5l/pCEq09dZZVW30NlGvt6svW7EvZ8+kHx2WLWT/OW6c/pGRkU5CN2Syt3rrUnjvfCNErNOlckVGQ/uZ5ADV4dZbb8U111yDq6++Wr6dxWrnx6YxObuA0QuTwnOKIrwcw4lT55FM5/oL5H/r16/HVVddJQVLNRIPWY4lhCu2IgWFFqNCaAwL4pjJFVYXqAJiJUdFKDAhFD1fLF12YCgQvjhm8UQa6Wy+ZxZf3xaaeqcFRuNJKXAlmcZ8OIJ8obQmfBwI6gqZVyKVlQJlyeTkjF+5QL5nkc7KceQMx1ZSYlwba1LyQIEV4U5QULlSvWxWESiQE1Eolp1WrVVYT4G0hlyhiKzQuZQYv6rh4Kz2CRRIYafPjePC+AxOnx/HSiqz5hUwuIXCvtk6qkpGzHItYIb76qFXYF0ALmeZyk318VrMZU+KdG1Fy6g2tN1iqSJ1k2OrA+CX3cJIPCFblxLowtbOLSxjei4sz12+wLrqclYQJLaQXScWXnmXuR8lBLHLOTExND0K9r5tveYWKj9Fvc9Tlxs3Vo+N1zUK5CScuyQQe2YB41Pzcuxy+eKVg4NSm5wcO6K2addXpNg87jt4DIeOjrjiClcskLZ73Rdvx7oNmxBdSTrvplyxLfPmPUNHcPDIOzJY/ju3kAKph4uRuIu3rOXjEqjf3aHevbj7AB7avE1ayhULNBH7+Mh5OSmlcvXyBLZ75AsTCMx947USp+A3rI0onZ5du+dfhVrDQr+63+L9eyPdYKezyUWLWFyOy5mNJVJy6SQ4LPO8OMfFnmPbO6vK6DK7Q9PiDSyEfCo3TZC/CV20b0niBU5Uam2jqL+E4rTQxMCUYPS8OSdwkPHCtGD9tY67q1/lPHHBxvNDwO632rI8tx8YGdPjbUwKW8PoOVtaKKo3B3msd0IpTdkMG6OTNl5+Axg8Iez97bb8fmEGzkP/D08q8jlA9xu0AAAAAElFTkSuQmCC","aspectRatio":0.0762081784386617,"src":"/static/23116fb51bda47e0d81916cd12504145/c6fa8/impulse-products.png","srcSet":"/static/23116fb51bda47e0d81916cd12504145/f10ff/impulse-products.png 123w,\n/static/23116fb51bda47e0d81916cd12504145/f006c/impulse-products.png 246w,\n/static/23116fb51bda47e0d81916cd12504145/c6fa8/impulse-products.png 375w","srcWebp":"/static/23116fb51bda47e0d81916cd12504145/24bd1/impulse-products.webp","srcSetWebp":"/static/23116fb51bda47e0d81916cd12504145/086c6/impulse-products.webp 123w,\n/static/23116fb51bda47e0d81916cd12504145/a55b6/impulse-products.webp 246w,\n/static/23116fb51bda47e0d81916cd12504145/24bd1/impulse-products.webp 375w","sizes":"(max-width: 375px) 100vw, 375px"}}},"caption":"The impulse buys page prior to redesign."},{"altText":"The Wally Shop Checkout page prior to redesign.","src":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.13636363636363635,"src":"/static/15d8a549e5d302a9bce04d0e05577328/c6fa8/checkout-before.png","srcSet":"/static/15d8a549e5d302a9bce04d0e05577328/f10ff/checkout-before.png 123w,\n/static/15d8a549e5d302a9bce04d0e05577328/f006c/checkout-before.png 246w,\n/static/15d8a549e5d302a9bce04d0e05577328/c6fa8/checkout-before.png 375w","srcWebp":"/static/15d8a549e5d302a9bce04d0e05577328/24bd1/checkout-before.webp","srcSetWebp":"/static/15d8a549e5d302a9bce04d0e05577328/086c6/checkout-before.webp 123w,\n/static/15d8a549e5d302a9bce04d0e05577328/a55b6/checkout-before.webp 246w,\n/static/15d8a549e5d302a9bce04d0e05577328/24bd1/checkout-before.webp 375w","sizes":"(max-width: 375px) 100vw, 375px"}}},"caption":"The checkout page prior to redesign."},{"altText":"The Wally Shop impulse buys page, redesigned to feature cart 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redesign.","src":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.8702064896755162,"src":"/static/c55bc75533bd4a9d6342505201922114/7a32a/checkout-before.png","srcSet":"/static/c55bc75533bd4a9d6342505201922114/c100b/checkout-before.png 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redesigned.","src":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.8753709198813057,"src":"/static/593d98293063b3ec04aaca217b578bea/7a32a/checkout-after.png","srcSet":"/static/593d98293063b3ec04aaca217b578bea/c100b/checkout-after.png 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Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"title\": \"The Wally Shop Checkout Flow Redesigned\",\n  \"path\": \"/portfolio/the-wally-shop-checkout-flow-redesign\",\n  \"websiteUrl\": \"https://thewallyshop.co\",\n  \"cardPhoto\": {\n    \"src\": \"../images/tws-checkout-flow-overhaul/card-photo.jpg\",\n    \"altText\": \"The Wally Shop checkout page after being redesigned.\"\n  },\n  \"cardText\": \"A UX focused redesign of The Wally Shop's checkout flow.\",\n  \"mobileCarouselPhotos\": [{\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/impulse-products.png\",\n    \"altText\": \"The Wally Shop impulse buys page.\",\n    \"caption\": \"The impulse buys page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/checkout-before.png\",\n    \"altText\": \"The Wally Shop Checkout page prior to redesign.\",\n    \"caption\": \"The checkout page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/cart-review.png\",\n    \"altText\": \"The Wally Shop impulse buys page, redesigned to feature cart review.\",\n    \"caption\": \"The redesigned impulse buys page.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/shipping.png\",\n    \"altText\": \"The Wally Shop shipping step of the checkout flow.\",\n    \"caption\": \"The redesigned shipping step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/payment.png\",\n    \"altText\": \"The Wally Shop payment step of the checkout flow.\",\n    \"caption\": \"The redesigned payment step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/mobile/checkout-after.png\",\n    \"altText\": \"The Wally Shop checkout page after being redesigned.\",\n    \"caption\": \"The checkout page after redesign.\"\n  }],\n  \"tabletCarouselPhotos\": [{\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/impulse-products.png\",\n    \"altText\": \"The Wally Shop impulse buys page.\",\n    \"caption\": \"The impulse buys page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/checkout-before.png\",\n    \"altText\": \"The Wally Shop Checkout page prior to redesign.\",\n    \"caption\": \"The checkout page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/cart-review.png\",\n    \"altText\": \"The Wally Shop impulse buys page, redesigned to feature cart review.\",\n    \"caption\": \"The redesigned impulse buys page.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/shipping.png\",\n    \"altText\": \"The Wally Shop shipping step of the checkout flow.\",\n    \"caption\": \"The redesigned shipping step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/payment.png\",\n    \"altText\": \"The Wally Shop payment step of the checkout flow.\",\n    \"caption\": \"The redesigned payment step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/tablet/checkout-after.png\",\n    \"altText\": \"The Wally Shop checkout page after being redesigned.\",\n    \"caption\": \"The checkout page after redesign.\"\n  }],\n  \"carouselPhotos\": [{\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/impulse-products.jpg\",\n    \"altText\": \"The Wally Shop impulse buys page.\",\n    \"caption\": \"The impulse buys page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/checkout-before.png\",\n    \"altText\": \"The Wally Shop Checkout page prior to redesign.\",\n    \"caption\": \"The checkout page prior to redesign.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/cart-review.png\",\n    \"altText\": \"The Wally Shop impulse buys page, redesigned to feature cart review.\",\n    \"caption\": \"The redesigned impulse buys page.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/shipping.png\",\n    \"altText\": \"The Wally Shop shipping step of the checkout flow.\",\n    \"caption\": \"The redesigned shipping step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/payment.png\",\n    \"altText\": \"The Wally Shop payment step of the checkout flow.\",\n    \"caption\": \"The redesigned payment step of the checkout flow.\"\n  }, {\n    \"src\": \"../images/tws-checkout-flow-overhaul/desktop/checkout-after.png\",\n    \"altText\": \"The Wally Shop checkout page after being redesigned.\",\n    \"caption\": \"The checkout page after redesign.\"\n  }],\n  \"tags\": [\"CSS\", \"styled-components\", \"Express.js\", \"React\", \"Responsive Design\", \"REST APIs\"],\n  \"date\": \"2020-12-17\"\n};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar Grid = makeShortcode(\"Grid\");\nvar Typography = makeShortcode(\"Typography\");\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(Grid, {\n    item: true,\n    mdxType: \"Grid\"\n  }, mdx(Typography, {\n    className: \"description fade-in\",\n    gutterBottom: true,\n    mdxType: \"Typography\"\n  }, \"While preparing to secure more orders on a monthly basis, the store's checkout flow was identified as a barrier to conversion and order processing. The first page in the process was dedicated to selling additional products, but was overwhelming to use. The checkout page lacked useful error handling, so our customers weren't being given any reasons why their orders wouldn't go through. Lastly, our team felt that condensing all of the checkout steps on one page was overwhelming to our customers. It was also unsightly, due to layout shift caused by interacting with features on the page.\"), mdx(Typography, {\n    className: \"description fade-in\",\n    gutterBottom: true,\n    mdxType: \"Typography\"\n  }, \"To make the first page of the checkout flow less overwhelming, the number of additional products shown to the user was limited to a maximum of twelve. The products were also reorganized into a carousel to make room to show the customer's cart below. A call to action with a helpful tone was used to remind the customer to check for any forgotten or previously unviewed items. Lastly, Google Analytics event tracking was added to each product in the carousel to measure conversion when added to the cart. These changes reduced the likelihood of overwhelming our customers when they decide to add additional items to their cart and gave them another opportunity to review their cart before checking out.\"), mdx(Typography, {\n    className: \"description fade-in\",\n    gutterBottom: true,\n    mdxType: \"Typography\"\n  }, \"To reduce the complexity and the layout shift on the checkout page, it was split into three separate pages. The first two pages were dedicated to shipping and payment, and the last page was dedicated to order review. A single column on each page allowed collapsible elements to continue to be used while reducing the awkwardness of the resulting layout shift. To further reduce layout shift and bundle size, shipping and payment forms were made into modals that could be lazy-loaded with React's Suspense package. Cookies were also leveraged to save customer-selected preferences to prevent completed parts of the checkout process from being reset.\"), mdx(Typography, {\n    className: \"description fade-in\",\n    gutterBottom: true,\n    mdxType: \"Typography\"\n  }, \"Error handling was improved throughout the process by enforcing form-level and API-level data validation and sanitization on address, payment, and order submission forms. This change prevented erroneous data from ever reaching our database and also allowed us to display helpful messages to guide the customer through error resolution.\")));\n}\n;\nMDXContent.isMDXComponent = true;"}},"pageContext":{"slug":"/portfolio/the-wally-shop-checkout-flow-redesign"}},"staticQueryHashes":["63159454"]}