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== null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"title\": \"The Wally Shop Shopping Experience Redesign\",\n  \"path\": \"/portfolio/the-wally-shop-shopping-experience-redesign\",\n  \"cardPhoto\": {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/home.png\",\n    \"altText\": \"The Wally Shop landing page after being redesigned.\"\n  },\n  \"cardText\": \"A UX focused redesign of The Wally Shop's shopping experience.\",\n  \"mobileCarouselPhotos\": [{\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/home.png\",\n    \"altText\": \"The Wally Shop landing page.\",\n    \"caption\": \"Redesigned landing page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/hamburger-menu-cat-open.png\",\n    \"altText\": \"Main menu featuring category navigation menus.\",\n    \"caption\": \"Redesigned main menu.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/category-menu.png\",\n    \"altText\": \"Navigating through a category of products.\",\n    \"caption\": \"Category navigation menu.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/subcategory-menu.png\",\n    \"altText\": \"Navigating through a subcategory of products.\",\n    \"caption\": \"Subcategory navigation menu.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/category-page.jpg\",\n    \"altText\": \"A page for baking ingredient products.\",\n    \"caption\": \"An example category page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/product-page.png\",\n    \"altText\": \"An example product page.\",\n    \"caption\": \"An example product page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/cart.png\",\n    \"altText\": \"The shopping cart menu was redesigned to use less space.\",\n    \"caption\": \"Improved shopping cart.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/review-cart.png\",\n    \"altText\": \"The order summary was added to the cart review page.\",\n    \"caption\": \"Cart with order summary.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/mobile/checkout.png\",\n    \"altText\": \"The order summary was added to the cart review page.\",\n    \"caption\": \"Redesigned checkout page.\"\n  }],\n  \"tabletCarouselPhotos\": [{\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/home.png\",\n    \"altText\": \"The Wally Shop landing page.\",\n    \"caption\": \"Redesigned landing page, featuring top categories and illustrations.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/hamburger-menu-cat-open.png\",\n    \"altText\": \"Main menu featuring category navigation menus.\",\n    \"caption\": \"Redesigned main menu, featuring new category navigation menus.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/category-menu.png\",\n    \"altText\": \"Navigating through a category of products.\",\n    \"caption\": \"Navigating through a category of products.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/subcategory-menu.png\",\n    \"altText\": \"Navigating through a subcategory of products.\",\n    \"caption\": \"Navigating through a subcategory of products.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/category-page.jpg\",\n    \"altText\": \"A page for baking ingredient products.\",\n    \"caption\": \"An example category page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/product-page.png\",\n    \"altText\": \"An example product page.\",\n    \"caption\": \"An example product page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/cart.png\",\n    \"altText\": \"The shopping cart menu was redesigned to use less space.\",\n    \"caption\": \"The shopping cart menu was redesigned to use less space.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/review-cart.png\",\n    \"altText\": \"The order summary was added to the cart review page.\",\n    \"caption\": \"The order summary was added to the cart review page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/tablet/checkout.png\",\n    \"altText\": \"The checkout page layout was made responsive.\",\n    \"caption\": \"The checkout page layout was made responsive.\"\n  }],\n  \"carouselPhotos\": [{\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/home.png\",\n    \"altText\": \"The Wally Shop landing page.\",\n    \"caption\": \"Redesigned landing page, featuring top categories and illustrations.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/hamburger-menu-cat-open.png\",\n    \"altText\": \"Main menu featuring category navigation menus.\",\n    \"caption\": \"Redesigned main menu, featuring new category navigation menus.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/category-menu.png\",\n    \"altText\": \"Navigating through a category of products.\",\n    \"caption\": \"Navigating through a category of products.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/subcategory-menu.png\",\n    \"altText\": \"Navigating through a subcategory of products.\",\n    \"caption\": \"Navigating through a subcategory of products.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/category-page.jpg\",\n    \"altText\": \"A page for baking ingredient products.\",\n    \"caption\": \"An example category page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/product-page.png\",\n    \"altText\": \"An example product page.\",\n    \"caption\": \"An example product page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/cart.png\",\n    \"altText\": \"The shopping cart menu was redesigned to use less space.\",\n    \"caption\": \"The shopping cart menu was redesigned to use less space.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/review-cart.png\",\n    \"altText\": \"The order summary was added to the cart review page.\",\n    \"caption\": \"The order summary was added to the cart review page.\"\n  }, {\n    \"src\": \"../images/tws-shopping-experience-overhaul/desktop/checkout.png\",\n    \"altText\": \"The checkout page layout was made responsive.\",\n    \"caption\": \"The checkout page layout was made responsive.\"\n  }],\n  \"tags\": [\"CSS\", \"styled-components\", \"Express.js\", \"React\", \"Responsive Design\", \"REST APIs\"],\n  \"date\": \"2021-03-31\"\n};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar Grid = makeShortcode(\"Grid\");\nvar Typography = makeShortcode(\"Typography\");\nvar List = makeShortcode(\"List\");\nvar ListItem = makeShortcode(\"ListItem\");\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(Grid, {\n    item: true,\n    mdxType: \"Grid\"\n  }, mdx(Typography, {\n    className: \"description fade-in\",\n    gutterBottom: true,\n    mdxType: \"Typography\"\n  }, \"During this project, I collaborated with the Retail team to identify areas of The Wally Shop's website that needed user experience improvements. Our main goals were limited to the scope of the shopping experience. Some of the main goals that our teams accomplished during this project include:\"), mdx(List, {\n    className: \"description fade-in\",\n    mdxType: \"List\"\n  }, mdx(ListItem, {\n    className: \"description fade-in\",\n    mdxType: \"ListItem\"\n  }, mdx(Typography, {\n    mdxType: \"Typography\"\n  }, \"Improved search and product categorization to allow customers to find items more effectively\")), mdx(ListItem, {\n    className: \"description fade-in\",\n    mdxType: \"ListItem\"\n  }, mdx(Typography, {\n    mdxType: \"Typography\"\n  }, \"Created pages for each product category and for each product, which improved SEO and made it possible to link to specific products in publications\")), mdx(ListItem, {\n    className: \"description fade-in\",\n    mdxType: \"ListItem\"\n  }, mdx(Typography, {\n    mdxType: \"Typography\"\n  }, \"Standardized look and feel of all shopping pages\")), mdx(ListItem, {\n    className: \"description fade-in\",\n    mdxType: \"ListItem\"\n  }, mdx(Typography, {\n    mdxType: \"Typography\"\n  }, \"Improved brand equity by adding artistic illustrations to the site\")), mdx(ListItem, {\n    className: \"description fade-in\",\n    mdxType: \"ListItem\"\n  }, mdx(Typography, {\n    mdxType: \"Typography\"\n  }, \"Improved responsive design of checkout flow\")))));\n}\n;\nMDXContent.isMDXComponent = true;"}},"pageContext":{"slug":"/portfolio/the-wally-shop-shopping-experience-redesign"}},"staticQueryHashes":["63159454"]}